Mumbai: Fidelity Mutual Fund kicked off its “Guide to Saving for Children” investor awareness campaign from Mumbai in the presence of Dr Indu Sahani, Honorable Sherriff of Mumbai recently.
The fund house aims to reach out to 20 to 30 tier two and tier three towns across India. Fidelity’s “Guide to Saving for Children” talks about elementary questions of investing with humorous illustrations. The guidebook will be distributed free of cost in various schools and colleges across India this month and will be translated in regional languages. The guidebook is also available on its site and will be distributed to its empanelled IFAs.
“Everyone puts aside money for meeting future needs, but largely, the approach is without understanding financial planning concepts and how to maximize returns. For parents this becomes a big imperative especially when planning for the two key milestones in the lives of their children - education and marriage. We believe that this guide will help investors plan better for these important milestones and empower them to make wise financial choices,” said Ashu Suyash, Managing Director and Country Head, Fidelity International, India at the launch of its campaign.
Fund houses have embarked on major investor awareness campaigns in order to attract retail investors. According to AMFI, 26 AMCs have finished 3,648 programmes covering 280 cities in India till November 2010.