Around 60 IFAs from 13 locations across
India participated in the group’s first annual event.
group held its first annual event yesterday to mark the completion of one year
of its operations in Mumbai. The theme of the event was “Innovation for Growth”.
executives and veterans from industries like FMCG and automobiles attended the
event. They shared ideas on the best practices that IFAs can adopt.
sales and training consultant, who has worked for 23 years as a sales
professional in P&G India shared some interesting ideas adopted by the FMCG
industry. He urged IFAs to be more visible, saying ‘jo dikhta hai vo bikta hai’ (what is seen is what sells) and urged
them to keep meeting their clients often after they recommend a scheme.
He also said
that IFAs could try the cold calling method and try ‘fishing’ in their
immediate circle for clients if they have exhausted all other options.
IFAs to ‘delight’ their clients and not just ‘satisfy’ them with service. He felt
that only 2% of the clients complain, 98% do not complain, and hence they don’t
come back to a brand if they have a negative experience. He asked them to solve
client problems on a permanent basis.
Around 60 IFAs
from 13 locations across India participated in the daylong event. The other panelists
shared their thoughts on areas like ‘client retention’.
Next Advisors was
formed by a group of eight Mumbai-based IFAs. Their group has created a platform
which allows IFAs to execute transactions online. Read more about the platform here:
Advisors platform allows IFAs to retain their brand identity