Cafemutual is a meeting point for all mutual fund professionals. So whether you are a self-employed independent financial advisor (IFA) or a hot-shot private banker with a big bank or a CEO of an AMC or a back office girl, we have something for you. To ensure that you have a productive and enriching experience at our site, spend a few minutes on this guide.
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What can you expect to see here?
Stay ahead of all the developments taking place in the Indian mutual fund industry. What’s more, all news is presented so that you find it relevant and useful. So whether it is industry news or NFO news or AMC specific news or the latest rankings and awards, expect to see it all here.
Get clarity on the broader issues and trends affecting your business
Benefit from the experience of your fellow IFAs as they share their success stories and best practices
There is a wide range of powerful applications and tools to make you more productive. Upload client portfolios, organise your meetings, compare funds, select funds, research funds…
You will find all the market commentaries and fact sheets of all the fund houses in this section. You can access these reports of all asset classes of any frequency (daily, weekly, monthly) of your choice.
This is the section where we try to address the concerns and issues of our visitors. You could post a query, remove your doubts or just seek more information by writing to us.
You can download the application forms of any fund house here.
Look up these directories when you want to locate addresses and contact details of the offices/ branches of AMCs, R & Ts, trainers, custodians, AMFI and SEBI.
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Advisors are using sites like Facebook and Twitter to rope in new clients, engage with existing clients and even catch up with their global counterparts.
IFAs are turning to social media like Facebook and Twitter not just for expanding their client base but also to share information online with their peers and strengthen relationships with existing clients.
Abhenav Khettry, founder Vyana Investments told Cafemutual, “I created a page for Vyana, my advisory company, a year back. We have a very active Facebook page with over 825 likes now. We post all the latest happenings from the financial services industry. Vyana also uses the page to advertise and promote new products and services. Through Facebook, I have acquired a few first time investors and also reached out to several potential customers who keep posting their queries on the page.”
Abhenav has created a Facebook page for IFAs called IFA Fraternity Kolkata in April 2012. He says that he managed to rope in 500 members in 5 days. In fact, Abhenav says that Facebook has also helped Indian IFAs to exchange views with their global counterparts.
The page usually discusses various financial issues. Advisors also follow the best practices adopted by other IFAs through this Facebook page.
A number of IFAs have found social media platforms to be a very effective tool for growing their business.“ I am connected with over 1,000 people on social media and at least 10% are my clients. Around 15% of my social network contacts have attended my training programs,” says Kanak Jain, CFP and founder of Suskan Consultant.
AMCs are also getting into the act. According to a senior executive from a leading AMC, the IFAs empanelled with the fund house are being trained on various platforms and have been increasing their usage of social media.
The proliferation of smartphones and improvement in internet connectivity has fuelled the boom in social networking for business usage in India. But Indian advisors have more scope to expand their social networking presence. An American Century Investments study conducted last year revealed that 71% of American advisors have a business Facebook page and 55% are on LinkedIn.
(Do you use social media to expand your business and service your clients? Do write in and let us know).