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AMCs gearing up to make effective use of two basis points to attract investors
11:29 Oct 19,2012
At the current AUM, the industry is likely to spend Rs 149 crore annually in educating investors about mutual funds.
DNS Wealth Orissa initiates a social activity – Jago Investors
08:30 Jul 02,2012
It has launched a helpline to serve the educate investors and resolve issues of investors who have been sold inappropriate products.
SIPs gallop, MF industry now has 80 lakh live SIPs
11:16 Dec 07,2011
The total number of SIPs has gone up 21% from 34 lakh in October 2010 to 41 lakh in 2011 at CAMS while Karvy has registered 66% growth in SIP inflows this year
UTI to involve IFAs in its investor education campaign - Swatantra
07:14 Nov 01,2011
1000 plus IFAs will be actively involved in conducting this campaign in tier II and tier III cities
AMCs tie-up with IFAs for investor awareness campaign
10:16 Oct 25,2011
New marketing techniques adopted by IFAs for expanding their clientele
Investor awareness campaign evokes mixed response from AMCs and distributors
05:27 Jun 08,2011
Investor awareness campaigns by AMCs have proved beneficial for investors, say AMCs; distributors are not too enthused
AMFI’s MF awareness campaigns to hit TV screens in June
01:15 Jun 01,2011
The funding for these campaigns has been contributed by all AMCs in proportion to their AUM strength
No major dole outs to distributors from load corpus
05:59 Mar 17,2011
Expect no major surprises from AMCs for distributors after SEBI nod on free usage of exit load corpus for marketing expenses
"Guide to Saving for Children" Fidelity MFs investor awareness campaign
06:21 Jan 10,2011
Fidelity MFs investor awareness campaign to focus on children’s education mantra
Fidelity MF campaign for children
09:07 Jan 10,2011
Fidelity Mutual Fund has kicked off an investment awareness campaign for children; to reach out to 20-30 tier two and tier three towns
Reliance on an investor awareness drive
06:14 Dec 08,2010
Investor awareness continues to be the mantra for asset management companies to reach out to investors
Investor awareness overdrive
04:50 Dec 06,2010
UTI MF is following up with “India Invest Karo” campaign after its earlier drive “Swatantra” reached out to 15 lakh people.
Customers are attracted to big AMCs: Nilesh Sathe
09:39 Mar 07,2013
LIC Nomura Mutual Fund is making a comeback. After losing assets in its debt funds, the AMC is getting its act together and aims to reach Rs 10,000 crore by March end. Nilesh Sathe, Director & CEO, LIC Nomura Mutual Fund talks to Cafemutual about his roadmap for the fund house.
Distributors just need to skillfully package and sell their products: V Ramesh
09:21 Jun 13,2011
V Ramesh, Deputy CEO, AMFI says that the MF industry is not witnessing any slump;distributors and IFAs just need to smartly market their products
AMFI to become an SRO by 2014-15
12:22 Jan 17,2011
Mutual funds plan to bring in greater transparency in the manner in which it incentivises distributors, says H N Sinor, Chief Executive, AMFI
 
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