DSP BlackRock has launched a multi-platform ad campaign to promote mutual funds. The fund house is promoting this campaign through television, outdoor advertising as well as through digital and social media.
The ad campaign uses examples from everyday situations to underline importance of making better decisions while investing. For instance, one of its ads shows that just the way we require different shoes for different occasions, we need to invest in a diversified portfolio of debt, equity, hybrid and balanced funds for different goals. Another interesting situation shows that just as we undertake research before we buy a mobile phone, we should invest our hard earned money after proper research.
The fund house has come out with a slogan ‘Aap thoda karoge, bahut aage badhoge’. The ad campaign directs the audience to visit the AMC’s new gamified investor education portal, ‘dspblackrock.com/learn’ to start learning. The #aagebadho campaign plans to reach, engage and educate over 1 crore Indians.
In a press release, Aditi Kothari Desai, Head - Sales, E-Business and Marketing at DSP BlackRock Mutual Fund said, “As a digital-focused asset management firm, DSP BlackRock is committed to helping the maximum number of Indians become smarter investors by helping them make better informed decisions about their money and investing. This is why we launched our new investor education portal recently and welcome the addition of this learning portal to our considerable portfolio of websites, including our new corporate website dspblackrock.com and the B2B and B2C transactional websites, dspblackrock.com/ifaxpress and dspblackrock.com/invest. Now, the first step even before the actual education process is to build awareness regarding the need to think about investing and subsequently devote appropriate time and attention to this activity. Our hard hitting advertisements across various topics will help our audience think about the need for investing and about mutual funds and hopefully inspire them to make a start today.”
This campaign has gone live from 21st November 2016.