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AMC News HDFC MF launches an online transaction platform for distributors

HDFC MF launches an online transaction platform for distributors

Apart from execution of transactions, the fund house provides digital tools to distributors to carry out marketing activities and financial planning.
Nishant Patnaik Mar 21, 2017

In an email sent to distributors, HDFC Mutual Fund has announced the release of its digital platform for distributors called HDFC MFOnline. Among other things, the platform claims to enable distributors to on board new clients, transact, get business reports & scheme updates and track transaction status.

Also, it provides digital tools to distributors to carry out marketing activities and financial planning. While digital marketing tool help IFAs with creatives and contents, which they can share with clients and prospects through email or social media, financial planning tool enables them to work on financial goals of clients such as retirement planning, education planning and tax and estate planning  and marriage.

Pune-based Prasad Deshpande who has been using pilot version of this platform for the past two months said that distributors could initiate SIP, SWP and STP through this platform unlike other such platforms. In addition, the platform provides robust CRM system and mail back services to its partners, observes Deshpande. He said that the platform is compatible on mobile and tablet as well. He; however feels that the fund house should add features like flex STP and central KYC to make to it one-stop sales solution for distributors.

Another Mumbai-based distributor Ritesh Sheth of Tejas Consultancy who too has been using the pilot for the last six months says, “Initially, there were some hiccups but now the platform is flawless. The best part is its server, which never hangs and the platform is compatible on all browsers. Another distinctive feature is its digital marketing tool, which helps IFAs to share co-branded creatives like images, videos and write-ups. I feel that the platform can be made better if the fund house starts motivating distributors by giving rankings and points based on their sales and marketing performance.”

4 Comments
SANTHARAM T R · 4 months ago
While adding a new investor it is not allowing to intiate the transaction for the new kyc verified customer while adding the scheme details at last and says that lengthy input exceeds the limit whereas their is no mistake on the part of entering the details asked for. Whereas ICICI I pru touch and Reliance RmF partners allow it
Dweepesh · 4 months ago
It should be user friendly as like DSP, BIRLA, ICICI, RMF .
vinayak · 3 months ago
I have not received any such email.
A R VISHWA · 2 hours ago
hdfc mf is updating email id & mob no as per KYD,many of us have changed our current email &mob nos, even on providing written request they are not responding to the matter due to which atlest i am unable to use the app so far,although it has been update during my recent ARN renewal and updated accross all mfs.
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