AMC News DSP BlackRock launches digital camp to promote its liquid fund

DSP BlackRock launches digital camp to promote its liquid fund

The company is popularizing instant redemption facility.
Team Cafemutual Mar 27, 2017

DSP BlackRock Mutual Fund has announced the launch of #UnfixYourMoney - its new digital campaign to promote its liquid fund called DSP BlackRock Money Manager Fund.

The campaign aims to urge people to unfix their thinking from only putting away their money in the fixed 4-6% of savings accounts or locking in money for the fixed tenure in FDs, says a company press release.

DSP BlackRock is popularizing this campaign through social media. Under this campaign, the company has launched three videos that take the viewer over the evolution of savings from the time when people just put it away physically to then moving on to saving it in a bank and now eventually realizing how smart it is to use liquid funds to manage their money in an effective manner.

These videos highlight the conundrum that investors face with traditional ‘fixed’ saving choices as against the flexibility and accessibility that make the instant redemption facility.

In the press release, Aditi Kothari Desai, EVP and Head - Sales, Marketing & E-Business, DSP BlackRock said, “DSP BlackRock Money Manager Fund is a great investment tool for those looking beyond traditional saving options. It not only offers the potential of better tax efficient returns, but with the instant redemption facility.”


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