Growing your client base through twitter depends on what you post and how often you post it. While a few advisors have become extremely popular gaining more than 10,000 followers, many are still struggling to cross 500. If you are wondering why you are not getting any leads from your twitter account, here are a few things you must not do.
Don’t sell your products:
Investors are looking for professionals and not salesmen. Instead of promoting products, promote yourself. Let the investors understand your working style, your thought process and convictions. Give them a reason to follow you.
D.Muthukrishnan of Wise Wealth Advisors says that, “If you are going to retweet someone else’s post, add a short line of your own thoughts on the matter. Let your opinions be known. People only follow those who can add value to them.”
Don’t tweet late at night:
If you want to be followed by people and companies who fit your profile, then tweet when they are most active. If you tweet late in the night, chances are your target tweets will be replaced by the latest tweets from others.
A few apps like Tweroid and Followerwonk can tell when the people of your target demographic are most active. By tweeting during this time, you have a better chance of being discovered.
Don’t forget to tweet on the weekends:
Another rookie mistake most advisors do is tweeting only during the weekdays. Twitter analytics show that B2C (business-to-consumer) engagement is highest on weekends and Wednesdays. This is the time investors can relax and go through tweets at leisure. Take advantage of this and be more active during this time.
Don’t forget about mobile:
If you are using a lot of images in your tweets, you are on the right track. While uploading images just make sure that the images look good even when they are shrunk to fit a mobile phone. According to twitter stats, approximately 40% of all users use Twitter on their mobile device. If your image looks granulated in a mobile that means you are losing out on 40% of possible leads right there!
And finally, despite the type of response you receive don’t stop tweeting. Many of the advisors who are popular on twitter today did not receive much traffic initially. It was their persistence and consistency that finally got them noticed.
Mahesh Mirpuri of Invest Mutual gives an the example of a bus stand, “People will only wait if they know a bus is going to stop there. Similarly, people will only follow you if they know you are going to tweet. Consistency and persistence are the key to growing your business through twitter.