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  • MF News The Gujarati edition Amit Trivedi’s ‘Riding the Roller Coaster’ makes an impressive debut

    The Gujarati edition Amit Trivedi’s ‘Riding the Roller Coaster’ makes an impressive debut

    The Gujarati edition of ‘Riding the Roller Coaster’ book is already among the top 100 business books on Flipkart even though the book is yet to be released.
    Banali Banerjee Oct 21, 2016

    After the success of ‘Riding the Roller Coaster: Lessons from Financial Market Cycles We Repeatedly Forget’, the book’s author Amit Trivedi is to launch the Gujarati edition of this book soon. The pre-order of the Gujarati edition has started three days back and is available on Amazon, Flipkart, Sapna Online, Book Adda platforms.

    Just based on the pre-order bookings, the book has made it to the top 100 best seller list of business books.

    “Honestly, I did not expect such an overwhelming response from readers. I am happy that not only IFAs but industry veterans have also appreciated the book,” says an elated Amit.

    When asked about the rationale of launching the Gujarati edition, Amit says, “I always had this in my mind that I want to launch the book in regional languages as well. Since many readers are more comfortable in Hindi and Gujarati than English, I decided to translate the book. Also, being a Gujarati, it was easy for me to bring a Gujarati edition of the book.”

    Interestingly, the first print of English edition has been sold out completely and the second print is now available along with the Gujarati edition.  Amit is confident that the Gujarati edition will get even better response from readers. The author is also planning to launch a Hindi edition soon.

    The books tells readers about the lessons various market cycles teach us.

     

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