MF News SEBI to go digital to spread financial awareness

SEBI to go digital to spread financial awareness

SEBI in its budget for the year 2017-18 has decided to go digital to spread awareness about mutual funds.
Daya R Feb 13, 2017

SEBI, in its board meeting held recently in Mumbai, has decided to go digital to spread financial awareness. SEBI said that they would leverage social and digital media to spread financial literacy.

Further, SEBI has said that enhancing engagement with people in the social and digital media would be among its key priorities in FY 2017-18.

We spoke to a few MF honchos to understand how they are looking at this move.

Listing out the advantages of using a digital platform, Akshay Gupta, Associate Director and CEO, Indiabulls Mutual Funds says that, “It’s cheaper, quicker and a hit with young professionals.”

A Balasubramanium, CEO, Birla Sun Life MF, believes that while SEBI has been strongly pushing the need to harness the digital and social platforms to promote investor awareness, only a combination of all mediums can help reach out to a wider section of investors. He said, “Going digital is good, but while many investors might have access to digital media, especially in certain B15 cities, they might not be aware of how they could use it for increasing their knowledge. Till a majority of investors become digital savvy, SEBI will need to mix all the mediums of communication to increase awareness.”

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