Gurugram-based advisory firm, FinEdge, today announced the launch of its robo advisory platform.
FinEdge claims to be a bionic advisor. A bionic advisor is a human advisor, who uses technology to the maximum. These advisors use technology for every aspect of the financial planning process.
Sharing the rationale behind the introduction of robo advisory platform, Harsh Gahlaut, co-founder & CEO, FinEdge said, “The company has been working on the bionic model since inception, but robo advisory was introduced to specifically cater to investors who do not want any human intervention. This do it yourself (DIY) platform (which runs on proprietary algorithms) is unique, completely goal based, extremely intuitive and easy for an investor to use.”
He further said, “We believe that investments are not made only because they are convenient or cheap. The entire investing process for a client must cover multiple facets, like ease of investment (which can be addressed through technology) and aligning financial goals with a full-fledged financial plan. The advisory led model when integrated with technology ensures that customised investment advice is dispensed and psychological aspects of investing (like greed and fear) are addressed. Technology ensures ease of investing and our advisors ensure that the clients stick to their financial path and meet their goals.”
Launched in 2012, FinEdge currently manages an AUM of Rs200 crore and has a team size of 50.
