Mumbai based financial service providers, IFAN Finserv (IFAN) (earlier ING Financial Services) has forayed into B2C space by introducing a new platform to distribute direct plans of mutual funds.
In a note sent to Cafemutual, Rajan Pathak, President IFAN said, “Now, investors can buy direct plans of all fund houses from one platform. This is a unique facility where investor can save time and money to buy mutual fund units in a hassle free manner.”
To start with, IFAN has created three model portfolios called WRAP accounts depending on the risk profile - aggressive, prudent and cautious. The company has also created another WRAP account for tax savings purpose. “These WRAPs are backed by intense research and scheme allocation. IFAN has the capability to identify schemes that will do well in future at an early stage and prepare the WRAP according to outcome,” claims Rajan.
WRAP is a tool to do asset allocation through a single click. The WRAP enables investors to use the model portfolios or create their own portfolios based on the schemes recommended by IFAN and their preference.
IFAN provides CRM & transaction software to advisors, runs a financial literacy TV channel and operates a sub-broker platform for distributors.
