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  • MF News Are Robos a threat to IFAs?

    Are Robos a threat to IFAs?

    Ravinath Dasika Co-founder, Tavaga reveals why advisors need to start adopting robos or face the threat of extinction.
    Daya R May 30, 2017

    What are robos?

    Robo is something that simply follows instructions like a machine in a manufacturing plant. It is incapable of making decisions by itself.

    Benefit

    Ravinath points out that one of the biggest benefits of using robos is that they lower costs and improve efficiency. “Apps like Uber and Ola have shown us that by replacing a human with a robo, you can not only cut down on costs but also competitively price your products based on demand and supply,” he says.

    The threat

    Robos, however, pose a threat to brick and motor advisors who refuse to use technology. “Ultimately, they will replace humans. Of the 56 lakh jobs lost in the US from 2000 to 2010, 47.6 lakh jobs i.e. 85% were lost to bots. The manufacturing industry too witnessed similar job cuts due to robots. Do you think the same will not happen to financial servicing?” asks Ravinath.

    He points out that robos are already running our lives. “All of us use bots in one aspect of our life or the other. Every time you use google, Facebook or Zomato, you are using a bot. The same will come to financial advisory too,” he says.

    Robos in investment advisory

    The current investment food chain consists of a research analyst, fund manager and distributor. The distributor primarily takes care of collecting payments, documentation, fund selection and giving advice.

    According to Ravinath, robos are already doing 75% of the distributor’s job. The only trump card a distributor still holds is that of advice. “The reason the first generation robos have not been able to really take off is because they cannot give advice. However, this will soon change. Because unlike an advisor who gets to know what the client wants only when he is told by the client, robos can anticipate the needs of the client even before he tells them. For example, when you are running late for an appointment, you will keep looking at your watch, you might not tell the driver or your client immediately. A robo will be able to guess that you are worried about your appointment by simply monitoring the frequency with which you are looking at your watch. This is an edge an advisor cannot give,” he says.

    The future

    Ravinath feels that the future looks grim for advisors who are not ready to adopt technology, “In one year the industry AUM will cross Rs.20 lakh crore, paperless investing will be possible and most robos will start transitioning to the franchise model. In another three years, the industry AUM will be close to Rs.30 lakh crore, alpha will become very rare, all transactions will be paperless, IFAs will tie up with robos and see significant rise in income. At this stage IFAs that resist will perish.”

    That is not all, according to Ravinath, in 5 years industry AUM will be close to Rs.40 lakh crore, 90% active funds will fail to beat benchmarks, expense ratios of active funds will fall to 1% and all the large institutions like banks and NDs will own the biggest robos advisory platforms. “At this stage the second generation robos will take off and IFA incomes will start falling, “he says.

    Conclusion

    Robos are definitely going to be a part of the future, if IFAs too want to be a part of the future, the only option they have is to adopt robos, says Ravinath.

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    6 Comments
    Jitesh Babel · 6 years ago `
    Robos will be used by IFA's also and more frequently. Robos or computer systems are only as good as the person or client using them. Take for example - have you played any video game. All persons have the different levels of understanding and playing capability for a game . The game remains the same but different people get different results in playing the same game. Similar will be case with ROBO advisory. I think genuine advisors will adapt and use the technology and robo advisory for their clients as well and become expert in their fields and always have upper hand with normal client directly using the same.
    Pawan Kumar · 6 years ago `
    How can I opt Robo advisory for my clients and what are the charges for that ??
    Amit H Kadam · 6 years ago `
    What Robo advisory lack here is Empathy & Trust which is an unique nature of every individual and this can be wisely used in our advisory business. Currently the advisory model is still gaining momentum in India which presents a huge opportunity in the financial market. Advisory along with digitization(Robo) model is going to be the next big thing.
    Dhawal · 6 years ago `
    I believe writer of the article has seen TERMINATOR just before writing this article...Machines will take over and so on..Sorry, nothing of that sort is there in the forseable future, at least in the Indian context..Agree, they will be there in the market to compete with us but they will never be able to stomp us out..
    M.V. Rao · 6 years ago `
    Well yes, Robo advisory is gaining ground. Many IFA"S are using technology to automate transactions, like buying, selling, switching etc which is again with human touch / hand holding. There are 20 plus entities using Robo advisory servises to sell and service their clients. Not to fall out of place quiet a few advisors would want to use those services that colud be very usefull to guage the risk appetite of clients and suggest funds through right asset allocation using the Robotic services, Can these Robo advisors also offer complete support ie altering the asset allocation in times of market corrections / volatility etc.currently quiet a lot of advisors are using softwares costing us 20k to 70k. Can we be suggested the companies that are offering softwares that will offer Robo advisory funtions. What could be the cost of such a software.
    Prashant · 6 years ago `
    Mr.Ravinath seems to be the biggest astrologer of india. I do not deny to use technology but robos are not the solution at any level. Somebody wi have to feed programmes into these robos and those will be humans only. This is just to make all the distributors perish even the ones who use technology. They are teaching the regulators what they want. I hope the same happens to Ravinath and i hope ravinath also goes out of business by some new and drastic change. If you can wish so can we.
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