Max Bupa Health Insurance has tied up with Karur Vysya Bank to offer Max Bupa AnyTimeHealth (ATH) through which bank customers can buy health insurance policies from an ATM like machine.
The insurance company claims that customers can buy a policy within 3 minutes through this machine in 5 simple steps:
- Create a user id and password
- Fill in the proposal form
- Choose the health insurance based on information given
- Make payment online
- Instant policy issuance
Max Bupa aims to instal 20 such ATH machines across the country through the bank.
In a press release, Ashish Mehrotra, MD & CEO, Max Bupa said, “We are certain that the combined synergies of Karur Vysya Bank and Max Bupa and our joint focus on delivering smart digital solutions will help us fulfil the health insurance needs of the bank’s 7 million customers across India. We are aiming for 35-40% year-on-year growth in the market and expect to double our customer base in the southern market through strategic bank partnerships.”