Sharekhan is aiming to achieve 30 percent of its overall mutual fund business through its newly launched online platform InstaMF, said Jaideep Arora, Chief Executive Officer, Sharekhan.
In an interview to Moneycontrol, Arora said that the company is aiming to be among the top 15 mutual fund distributors in the country with Rs 20,000 crore in mutual fund assets under management, while their endeavor is to achieve 90 percent of transactions digitally.
In three steps, InstaMF enables investors to buy mutual funds or start SIPs (Systematic Investment Plan). The InstaMF facility is available to investors without the need of opening a demat account with Sharekhan.
Below are the verbatim excerpts from the interview
