Association of Mutual Funds in India (AMFI), the trade association of mutual funds in India, launched a media and communication campaign, as a part of the investor awareness outreach program. The campaign aims to position mutual funds as a preferred investment option for potential investors.
SEBI has mandated mutual funds to set apart 2 basis points for investor education. Half of this amount is shared with AMFI for better utilisation of the funds. AMFI has utilised the fund to start the new media campaign.
The campaign- "Mutual Funds Sahi Hai"- appears in different media such as TV, Digital, radio, print, cinema and outdoor hoardings in different languages. With everyday situations as the backdrop, the campaign tries to communicate to prospective investors that mutual funds are the right option for them.
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