SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • Success Stories Helping women make smart investment decisions is her mission

    Helping women make smart investment decisions is her mission

    Tejal Gandhi of Money Matters is a a banker turned financial advisor
    Ravi Samalad Jan 6, 2013
    Tejal Gandhi of Money Matters is a a banker turned financial advisor

    TejalTejal Gandhi was working in the operations division of Standard Chartered Bank for 13 years before she decided to venture out on her own in 2002. Tejal did not have any concrete business plan in mind. Her aim was to teach women about the basics of finance. Tejal set out to spread financial literacy among women, who she felt were not well versed with even basic banking transactions. “A lady who was a manager at a leading airlines company asked me which side of the ATM card I should enter to withdraw cash. That set me thinking” recalls Tejal.

    Tejal started off by organizing workshops for women where she taught basics about banking and soon realized that there was a complete lack of awareness about insurance, mutual funds and capital markets. To handhold help people with their finances, she thought of becoming a financial advisor.

    She took up distribution of portfolio management services (PMS) for IL&FS (now acquired by HSBC). Her existing contacts helped her get 20 clients under PMS. She also took up mutual fund distribution later under IL&FS as a sub-broker. But working under an entity did not establish her identity, she felt.

    She then floated her own company called Money Matters. Tejal operated from her home in the initial years and then rented an office near her residence. She acquired a few accounts  through telemarketing for the first two year, though she had no prior experience in sales. “Coming from a banking industry servicing clients was very important to me. I had no experience in sales. Telemarketing helped me understand the market. It helped me understand the sales process,” says Tejal sitting in her compact office in central Mumbai.

    Financial literacy

    Over the years Tejal has mastered the art of catering to the unique challenges of women. “Working women have less time than anyone else. Housewives still have some time. Working women are caught between the competitive world of proving themselves at the workplace and fulfilling family responsibilities. Women working at banks also are not adept at financial planning,” observes Tejal.

    She actively participates in organizing workshops for senior citizens and women in her Rotary Club and in Indian Merchant Chamber Association’s women wing.

    She used to answer reader’s queries on their personal finances on CNBC’s women focused website called ‘Indiwo’ (now defunct). She also teaches girls at schools and NGOs about savings and budgeting.

    Business fundas

    Tejal believes in catering to small client base. “When I started I focused on a few clients and they have stayed with me till now. There is no point building a large client base if you are not equipped to handle them,” says Tejal. She caters to nearly 70 families with assets under advisory of Rs 20 crore in mutual funds with her three member women team.

    She tries to meet all of her clients based in Mumbai. Her aim is to get at least eight corporate accounts this year. Her banking experience taught her that constant engagement was very important even if you have nothing to sell. She keeps sending out some communication to her friends and acquaintances, even if they are not her clients. Tejal is now looking at training and workshops as another business vertical. She plans to focus particularly on corporate trainings.

    Tejal is a great believer in spirituality; however she believes that there is no substitute for hard work. “God is my business partner. God will work if you work and your luck will work if you work. You can’t do without God and money,” believes Tejal. Her clients also remember her by her hand crafted chocolates which she distributes every year. Tejal likes teaching and she has been a professor at Xavier's Institute of Management and currently teaches insurance at Welingkar.

    women who cheat on husband wife cheated
    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    0 Comment
    Be the first to comment.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.