Perhaps it is the first time in the pink city that radio jockeys are urging people to attend an investor awareness program (IAP) titled ‘Niveshak Darbaar’.
Jaipur based IFA Rajesh Kumar Sodhani of Sodhani Investments has received over 900 registrations for the upcoming IAP event to be held at JW Marriot, Jaipur on November 11.
Niveshak Darbaar is a six-hour-long knowledge event. In this event, eight experts - DD Sharma, Stock Market Analyst, Karan Dutta, Chief Business Officer, Axis MF, Krishan Sharma, Trainer, HDFC MF, Amit Nigam, Head Equities, Essel Finance Mutual Fund, Tahir Badshah, CIO Invesco Mutual Fund, Aashish Somaiya, MD and CEO, Motilal Oswal AMC, Manuj Jain, Senior Product Specialist, ICICI Mutual Fund, and Meenakshi Dawar, Fund Manager Reliance AMC will speak on how investors can achieve financial goals through mutual funds such as balanced funds, equity savings funds and retirement funds.
Sharing the rationale for holding this event, Rajesh said IAPs help him acquire new clients. “I have attended many industry events including Cafemutual IFA Event and Confluence where industry experts talked about how IFAs can grow business by holding IAPs. Inspired by takeaways, I started holding IAPs a few years back. Currently, I hold at least four IAPs a month. However, Niveshak Darbaar was born with a view to create a platform for investors where they can interact with industry experts and understand the nitty gritty of investing in mutual funds.”
Sodhani told Cafemutual that the first ‘Niveshak Darbaar’ witnessed over 500 participants that held last year.
When asked how does he manages to get such numbers for his events, he said that he has started promotional activity 45 days before the event. “We have been running promos on FM radio channels and newspapers to create a buzz. We have made a Facebook page of Niveshak Darbaar to attract young investors. In addition, we are following up with existing clients and prospects through emails and phone calls. In fact, for the last 6 days, my entire team has been concentrating on this event only. This event is almost like my daughter’s wedding,” he says.
Sodhani says that over 918 investors have confirmed their presence so far. He says that the audience will also include senior government officials and business leaders.