THE ADVISOR HANDBOOK

FOR SUCCESS

Rs. 599

Here's the snapshotREAD ON
'THE ADVISOR HANDBOOK FOR SUCCESS'
Especially curated for IFAs, Advisor Handbook for Success is a compilation of the best articles from www.cafemutual.com. We have updated all the articles in today's context and rewritten to give you useful takeaways. This book is not just a one-time read; in fact, it will be your frequent reference point in your journey to grow business.
WHAT MAKES THIS BOOK A MUST HAVE
  • Written for you keeping in mind your unique needs and business challenges
  • Covers 'never touched upon' topics such as ideal body language and dress code for advisors, books that every advisors should read and so on
  • Keeps you ahead with business development ideas on acquiring new clients, engaging with clients and impressing clients
  • Sharp ideas to give you an edge with your social media presence
  • Tips to win millennials and women clients
  • ACQUIRING NEW CLIENTS
    How to become a referral magnet
    Here are some tips to accelerate your referral network
    A time-tested way to grow business for financial advisors has been through referrals. Undoubtedly, prospects who come through this route convert easily and quickly.
    But most of us normally ask our clients for referrals by saying ‘Let me know if your friend or family members also want to invest in mutual funds’ or ‘I need your help to grow business’. This conventional way of getting referrals is outdated and counterproductive in the long run.
    Here are a few tips that can help you grow your referral network.
    Create real life client studies
    You can show the results you can achieve for clients through client studies. Share stories without using actual names and divulging other personal information, of how you were able to deliver impressive results to clients and create a buzz so that investors talk about you. By quoting these cases, you can build credibility and demonstrate what you are capable of delivering. Make sure case studies include the following three aspects:
  • • What was the financial situation of the client?
  • • What specific action did you take to help him or her?
  • • What was the happy ending for the client?
  • Identify top referrers You will most likely know people who like to stay informed about your business – its progress, any new services that you have introduced, and so on.
    Main keytakeway:
  • Create real life case studies of investor success stories
  • Interview your top clients and upload the videos on your website
  • Do homework to get better results
  • Have a referral script
  • ENGAGING WITH CLIENTS
    How to conduct a review meeting with clients
    Here are the six steps to make review meetings more productive.
    The review meeting is an important element of an advisor-client relationship. Held on a regular basis, the meeting helps you to stay on top of changes in your client’s personal circumstances, goals and expectations.
    Here are a few tips to ensure your review meetings have the desired impact.
    Do your homework
    Review the performance of client’s portfolio. Depending on the progress, decide if any action – rebalancing, top-ups needs to be taken.
    Prepare multiple ideas to discuss with the client. Anticipate questions that may arise so that you are in a position to answer them.
    Discuss the agenda
    Have a well-defined agenda for the review meeting. This is a good way to ensure that you get to cover all the key topics; it also keeps the meeting on track.
    Keep a track on important life events
    Discuss any events that happened in their life, planned or unplanned changes, how the client is coping with the changes and so on.
    Here are some talking-points that will help you set the right tone for the meeting.
    Main keytakeway:
  • Do homework on client’s portfolio to understand his progress
  • Share with them the purpose of meeting
  • Keep a track on key life events of clients such as marriage, child’s birth and job chang
  • IMPRESSING CLIENTS
    How to deliver an effective presentation
    Tips on creating a lasting impact through presentation
    Kolkata IFA Tejpal Singh Bagga of Vrishank Advisory got nervous and started fumbling in his presentation at his first investor awareness program. Acutely aware of the importance of public speaking, Bagga started practicing his presentation in front of his colleagues before such events to overcome his stage fear. Eventually, he learnt how to speak comfortably to an audience.
    For most of us, it is common to fumble and grope for words particularly if we have not spoken at a formal gathering earlier. To make sure this does not happen, it is important to prepare for a presentation. Preparation helps you remain calm, improves your performance and you come across as a more confident presenter.
    Here are a few tips on how to create an impact with your next presentation:
    Know your audience
    Find out who your audience is. Before the presentation, research your audience, their background, what their interests are and why they are coming to see you. This will give you some idea about what they expect from you.
    Practise, practise and practise
    Practise in front of your family and friends. It will help you overcome your fear and make you more confident.
    Also, make note of any suggestions your family gives and work on them. Record your rehearsals. If that is not possible, practise in front of the mirror. It will help you improve your delivery. You can develop right voice modulation and body language
    Main keytakeway:
  • Do homework on your target audience
  • Rehearse well in advance
  • Note just the key points of presentation; no need to mug upthe script
  • Listen to music or do what you like to refresh yourself before delivering the presentation
  • Wear formals to create a positive impression
  • Reach ahead of time to acclimatise yourself to the surroundings
  • MANAGING CLIENTS
    Tips to survive your initial years of advisory practice
    Tips for budding advisors on how to be a successful advisor
    How do I acquire new clients and increase wallet share from existing clients? How do I ask for referrals from existing clients? As a budding advisor, Deepak Jain, an IFA from Kishangarh Rajasthan too grappled with these issues.
    Here are some tips for budding advisors on how to be very successful in their career.
    Get your recommendations peer reviewed
    Get your mentor or your senior to peer review your first few scheme recommendations or financial plans. Not only will you gain confidence before presenting it to your client, it will also make you a better planner as you learn from their extensive experience.
    Chennai based Ramesh Bhat of Aniram feels that peer reviewing is the best way to check mistakes. “Initially, every IFA makes mistakes. If an IFA approaches a client with mistakes in his financial calculations or recommendations, it creates a negative impression. So, budding IFAs should approach a knowledgeable person or mentor to get their recommendations reviewed before presenting them to the client,” he says.
    Spend time on marketing
    The initial years are crucial in the advisory business. Budding IFAs should focus more on marketing their business instead of spending time on back-office work. Ramesh believes that in the initial years, they should focus 10% on servicing and 90% on marketing.
    Main keytakeway:
  • Get your plans peer reviewed. It will help you gain confidence
  • Hire someone for your back office support to save time. Utilize this time in meeting new clients and growing your network
  • Attend seminars, workshops and training courses
  • Network with prospective investors and senior advisors
  • Work with your mentor to gain experience and learn the right pitch and etiquette in dealing with clients
  • INSPIRING SUCCESS STORIES
    Meet the Amravati distributor who activated 500 equity SIPs in a single day
    The average ticket size of SIPs was Rs.2,500 with a minimum tenure of five years.
    Setting an example of ‘Plan Big and Think Bold’, Amravati-based Mahesh Gattani of Balaji Investments initiated 500 SIPs on behalf of his clients in a single day. The average ticket size of these SIPs was Rs.2,500 with a minimum tenure of five years.
    Inspired by a session on SIP at Cafemutual Confluence 2016 (CC16), Gattani decided
    to execute SIP day. Since Gattani has been using NSE NMF II platform for over three years, he knew that he could run SIP drive successfully by leveraging bulk upload facility available on the platform.
    As part of the plan, Gattani and his colleague Roshan approached existing clients to start SIPs. “We spoke to 175 clients. We discussed the progress of their portfolio and advised them to top up their investments in equity funds through SIPs. We told them that the markets are at all-time high and they should avoid lumpsum investments in equity funds. At the end of this exercise, almost 156 clients agreed to start SIPs. However, we had to follow up with them at least three times over phone. On an average, these clients started three SIPs in equity funds with a ticket size of Rs.2500 with time horizon between five and ten years,” said Gattani.
    Mahesh decided to hold SIP day on September 23, 2017 as it was a Saturday. Sharing the rationale for choosing a Saturday, he said, “Most of my clients are free on Saturday. Also, we will have an additional day i.e. Sunday to get their confirmation.”
    Both Gattani and Roshan started the day at 5 am to initiate SIP on behalf their clients.
    Main keytakeway:
  • Join an online transaction platform to execute SIP on behalf of your clients to reduce turnaround time and increase efficiency
  • Set a realistic target and draft a plan having timeline and pre-defined activity. Make a list of clients and prospects you plan to approach
  • TESTIMONIALS
    Cafemutual has emerged as a key institution that helps advisors stay ahead in their work. Cafemutual's latest book The Advisor Handbook for Success is a must read for all advisors who want to keep growing. Specially engaging are the stories of success. Read and grow!
    Monika Halan, Consulting Editor, Mint
    I am delighted at the launch of Cafemutual’s ‘The Advisor Handbook for Success’ for the IFA and mutual fund community. This book in my view is a single stop reference for distributors for all matters relating to distribution business. I see it as a fun-to-read study book that is a must-read for any advisor who is planning to succeed. I once again commend Cafemutual for doing a commendable service to the advisory community.
    Nilesh Shah, Managning Director, Kotak AMC
    The Advisor Handbook for Success at a time when IFAs need insights, guidance and innovative strategies to tackle the ever-changing and increasingly complex distribution environment. I am really impressed with the manner in which it brings out the need for Advisors to acknowledge the key challenges like attracting new clients, streamlining and/or scaling their practice and improving operating efficiency and how to build strategies to tackle them.
    Hemant Rustagi, CEO, Wiseinvest Advisors
    I liked the Advisor Handbook. It is a good way of keeping the Advisors updated about the skills. Very practical and useful especially for the new, small IFA who is just starting his new business. Congrats, I hope Cafemutual and the book go from strength to strength.
    P V Subramanyam, Author, Blogger and Financial Coach, Subramoney.com
    It is a very comprehensive and a useful book for growing the practice of any adviser/distributor.
    Neeraj Choksi, Co-Founder and Jt. Managing Director, NJ India
    A path breaking book coming at a very appropriate time, it will help financial advisors not just survive but thrive. The author’s deep understanding of the business comes alive in this easy to read, understand and implement ideas to excel in the business. It’s a must read for someone who want to establish himself in the financial advisory business.
    K S Rao, Head - Investor Education & Distribution Development, Aditya Birla Sun Life AMC
    I read the previous Cafemutual book and was able to take my practice onto a different level. Cafemutual has been a motivating force behind me to help our community in whatever capacity I could do as "MoneyBhai".
    ‘MoneyBhai’ (Milind Shah), Swadeshi Money
    ‘The Advisor handbook for success' does an excellent job of sifting and sorting through all these ideas and collating them as distilled wisdom in one single place. Most importantly, it provides advisors practical, easy-to-use mechanisms (with examples!) for implementing these ideas and techniques. Every advisor will find something useful in this book.
    Srikanth Meenakshi, Founder and COO, FundsIndia.com
    The book is a practical guide for IFAs to build, sustain and grow their business with real life examples to inspire you to step into an expanded world of possibilities.
    Vishal Kapoor, CEO, IDFC AMC
    HOW TO ORDER
    To place an order, write to us at books@cafemutual.com or send cheque / demand draft drawn on Cafemutual Media and Research Pvt Ltd and Courier to:

    Cafemutual
    202, Silver Pearl, Waterfield Road, Bandra (West)
    Mumbai 400 050
    You could also transfer the amount using the following details via netbanking In favour of Cafemutual Media and Research Pvt Ltd

    HDFC Bank A/c No
    50200012088641
    IFSC Code
    HDFC0000016
    BRANCH
    Pali Naka, Bandra (W)