-Driving sales for distribution -Primary responsibility is to work closely and build strong relationship with IFA, ND’s & banks to build strategies to help achieve revenue and sales targets for the region. -Ensure execution of strategies rolled out in the region. -Ensure maximum market share for Axis Mutual funds products within the region. -Regular communication on products, markets and sales tools to all the distributors, IFA’s and Banks. -The incumbent would be responsible for achieving sales targets and market share for the region. - Responsible for planning and executing activities for the channel as well as partners resulting in business growth.