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Edelweiss Insights Edelweiss MF encourages investors to take advice from an expert #AdviceZarooriHai

Edelweiss MF encourages investors to take advice from an expert #AdviceZarooriHai

The fund house has launched a short film highlighting the need for advice.
Team Cafemutual Mar 7, 2019

Edelweiss Mutual Fund has launched another film on International Women’s Day as part of their #AdviceZarooriHai campaign to emphasise on the need of taking the right advice. This film showcases the story of Bhakti Sharma - an Indian girl who has set a world record in ice water swimming in Antarctica. Bhakti owes and credits her success to her coach, Leena Sharma whose unflinching support and guidance helped her to achieve many laurels.

The fund house is promoting the campaign through digital and social media and most importantly through their partners who have helped in spreading this message across.

In a press release, the fund house said, “Most investors are not equipped to understand the various categories and kinds of mutual fund schemes. The cost of going wrong and the impact of wrong choice on the investment portfolio may be higher than the cost of taking advice from an expert. Hence, the right advice is important to choose the right investment suitable to the investors risk profile and goals. “

Radhika Gupta, CEO, Edelweiss Mutual Fund said, “Advice plays a crucial role in every aspect of one’s life. While our team was interacting with investors, we realised that many investors do not have the complete knowledge nor the clarity and confidence to choose the right mutual fund scheme. Through the #AdviceZarooriHai campaign, we aim to emphasize on the need for right advice from an expert before an investment is made.”

Prior to this film, a series of digital films were launched across multiple social media platforms highlighting the importance of right advice while investing.

Films released – links below

Latest Film

Previous Films

This campaign is part of the investor awareness initiative of Edelweiss Mutual Fund.


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