Edelweiss Mutual Fund celebrated ‘Financial Advisor’s Day’ on March 31, 2019 across 23 locations to acknowledge the efforts of financial advisors and their role in increasing the penetration of mutual funds over the years.
As part of this initiative, the fund house broadcasted a series of digital content and conducted ground level activities across their branch offices highlighting the importance of financial advisors.
Also, the fund house conducted an event for IFAs in Mumbai. Talking at the event, Radhika Gupta, CEO, Edelweiss MF emphasized the need of taking the right advice for investments in mutual funds. She has also written and recited a very interesting poem titled ‘Kamaal ka dost hai woh,’ to thank financial advisory community, who give valuable advice to investors throughout their investment journey. This was followed by an inspiring story by Nikhil Naik from Naik Wealth Planners. Over 80 IFAs participated in this event.
In a press release, the fund house said, “Edelweiss MF’s campaign #AdviceZarooriHai has helped build the brand and confidence amongst the financial advisors last fiscal. There are various days like Doctors Day, CA Day and so on, which celebrates different professions but no day to acknowledge the efforts of financial advisors. Financial Advisors have played an important role in increasing the penetration of mutual funds over the last 25 years and Edelweiss AMC wants to commemorate and recognize the efforts of financial advisors. To acknowledge their contribution, we would like to celebrate March 31, of every year.”