SBI Mutual Fund ran a social media campaign titled ‘Museum of Confidence’ to engage with distributors and investors to mark the occasion of Father’s Day. Under this campaign, distributors and investors were invited to upload how their father was their biggest pillar of support.
In a four-day contest, over 350 distributors and investors have uploaded their photograph along with the message. SBI Mutual Fund will award the winning participants based on a lucky draw. Also, the fund house has shared best entries on the microsite www.museumofconfidence.com.
Srinivas Jain, CMO, SBI Mutual Fund says, “We have been conducting various activities around celebratory occasions. This campaign too was conceptualised to connect with our investors and distributors.”
SBI Mutual Fund promoted the campaign on Twitter. SBI MF claims that the campaign delivered more than 13.22 million impressions and reached 2.11 million unique Twitteratis.