A recent survey on online behaviour of Indian consumers by Exide Life has found that for 31% of Indians, internet is the key source of information. Also, these people do online research before buying an insurance policy.
In a press release, the company said, “31% claim that digital is the key source of information as well as an influencer while buying insurance.”
The life insurer conducted a survey in which 9,000 life insurance policyholders participated across the country.
Another key finding of the survey is that only 32% of digital savvy consumers in India are comfortable making online transactions of any value. This is due to the fact that most respondents who use internet are comfortable transacting online but only for low value transactions i.e. less than Rs.15,000.
In a press release, Mohit Goel, Director - Marketing and Direct Channel, Exide Life Insurance said, “Today more consumers are buying products and services from the comforts of their homes as per their convenience. While heightened e-commerce activity is getting witnessed in categories like durables, fashion, travel and entertainment, financial services are not behind. Our 2018 Digital Habits Survey, launched with a clear intention of understanding how customers are living the digital life with a sharper lens on their habits while dealing with insurance online, has generated good insights.The findings of the survey validate our overall digital approach of engaging with our existing as well as prospective customers.”