SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • MF News 31% Indians prefer doing research online before buying a policy

    31% Indians prefer doing research online before buying a policy

    In a survey, Exide Life Insurance has found that only 32% of digital savvy consumers in India are comfortable making online transactions of any value.
    Team Cafemutual Jun 25, 2018

    A recent survey on online behaviour of Indian consumers by Exide Life has found that for 31% of Indians, internet is the key source of information. Also, these people do online research before buying an insurance policy.

    In a press release, the company said, “31% claim that digital is the key source of information as well as an influencer while buying insurance.”

    The life insurer conducted a survey in which 9,000 life insurance policyholders participated across the country.

    Another key finding of the survey is that only 32% of digital savvy consumers in India are comfortable making online transactions of any value. This is due to the fact that most respondents who use internet  are comfortable transacting online but only for low  value transactions i.e. less than Rs.15,000.

    In a press release, Mohit Goel, Director - Marketing and Direct Channel, Exide Life Insurance said, “Today more consumers are buying products and services from the comforts of their homes as per their convenience. While heightened e-commerce activity is getting witnessed in categories like durables, fashion, travel and entertainment, financial services are not behind. Our 2018 Digital Habits Survey, launched with a clear intention of understanding how customers are living the digital life with a sharper lens on their habits while dealing with insurance online, has generated good insights.The findings of the survey validate our overall digital approach of engaging with our existing as well as prospective customers.”

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    0 Comment
    Be the first to comment.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.