It is that time of the year when investors rush to beat the deadline of furnishing proof of their tax saving investments to their employers. Investors usually start thinking about taxes after December and in the process put themselves under the pressure of garnering enough savings to make these tax saving investments.
L&T MF has launched an awareness campaign ‘Late Lateef’ to encourage investors not to procrastinate in making tax savings investments like ELSS.
A quirky, 30 seconds montage film, Late Lateef, uses everyday life scenarios to connect with the audience. The film revolves around Mr. Late Lateef, who is a habitual procrastinator and puts off important tasks like getting his daughter’s admission in school and being present for his wife’s birthday on time. His habit of procrastinating things until the last minute puts him in a difficult position. The film advises us through the protagonist Mr. Late Lateef not to be late for tax saving and create wealth through investments in ELSS.
The fund house is running this campaign on social media including YouTube, Facebook, Twitter, and LinkedIn.
Sharing the rationale for this campaign, Kailash Kulkarni, CEO – L&T Mutual Fund said, “Tax planning is usually a decision taken in haste, every single year.” As a result, most people resort to conventional methods of investments over exploring better avenues to save tax. Through this digital campaign, we want our audience to look at tax planning early as well as understand the benefits of investing in ELSS.”
Seconding his view, Indore IFA Pramod Saraf of Swan Finance said that campaigns like ‘Late Lateef’ generate investor interest in mutual funds and encourage them to think about tax planning. “Usually, many investors end up buying insurance policies and bank FDs that offer unattractive returns due to lack of awareness about ELSS. These campaigns educate investors about ELSS, which can help them generate better risk-adjusted returns over long term.”
As a solution for this last minute investments for saving tax, Hemant Rustagi of WiseInvest Advisors said that advisors should urge investors to make tax saving a part of their overall investment plan. “We advise our clients to invest in ELSS regularly, through SIPs to create wealth over long term.”
Watch the commercial and use it to educate potential clients. Here is the link to the first TVC:
