Due to the burden of new age diseases, illness and a growing and ageing population, India is witnessing a new wake of health awareness. This is also one of the reasons that the health insurance industry in India is gaining momentum, thereby driving insurance companies to design a variety of products to suit diverse customer needs. In the midst of an increasing medical inflation these innovative insurance products do come as a definite relief. However, today in spite of the customer being relatively aware and conscious of what he wants his health insurance cover to include, he is often wedged between what should be the right coverage that would meet his needs. It is therefore important to understand the various components of these tailor made products that companies offer, to best suit customer’s needs.
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