The usage of email marketing is exploding all over the world due to its affordability and effectiveness. As an advisor, you can use email marketing to customers or prospects knowledge about what you offer and tell them what’s unique about your advisory service. For better results, you should take care of the following things before initiating an e-marketing campaign or promotional strategy.
1. Visible call-to-action - An email message without a call-to-action (CTA) button is unfruitful as it leads nowhere. If you want your client to react quickly on the mail, you should flash ‘Sign up now!’ or similar points requiring them to act. Also, there has to be a clear message behind the CTA button, so the readers know exactly what to do after opening your email.
2. Rich Graphic Design - Make sure that your email is creative and rich in graphic design because most customers today preview their emails before opening them. You should use these few seconds of preview to your benefit by catching their attention.
3. Target the right audience - Customized emails tend to generate higher opens and clicks, so it is recommended to collect as much additional data about your database as you can. Organize the data for targeting and try to develop categories or segments that you can use across your entire base.
4. Choose Subject carefully - The ‘Subject’ is very important factor in an e-mail because this is what your client will see first before clicking on the mail. Thus, make sure that you keep your “subject” catchy and short.
5. Keep it short and sweet - You should be able to grab the attention of your readers in the first few lines itself. Make sure you do not provide too much information in your email because nobody has the time to read lengthy emails.
Few practices you should avoid
Don’t guess and shoot out emails, hoping they will land somewhere. Always think about what you want to achieve and how.
Avoid using words such as free, offer or symbols like too many exclamation marks as it will lead the mail to spam.
We have discussed some important tactics you can use in your overall email marketing strategy. You just need to stick to your plan and practices!
