Social media has emerged as a low-cost tool for marketing, providing IFAs an alternate avenue to promote their brand and helping them to reach out to larger audience.
Many advisers are leveraging social media to cement their relations with the existing clients and acquire new clients. We spoke to a few financial advisers who are active on social media to understand how they are using it to grow business.
Mumbai based advisor, Melvin Joseph of Finvin Financial Planners who is very active on Facebook claims that he has acquired many clients through social media. Sharing his experience with Cafemutual, he says, “Embracing social media has helped me reach out to large number of people and showcase my expertise.”
Melvin post blogs on topics related to personal finance and updates educational content on his Facebook page. “I don’t sell my products or talk about the services that we provide, instead I give a holistic view on personal finance. The response is overwhelming; in fact, I get many queries on mutual funds, retirement planning and tax planning,” says Melvin.
Some advisers have found unique way to engage with clients on social media. A Mumbai-based adviser uses infographics and quiz to engage with his clients. He says, “These activities help you engage with your prospective clients.”
He has also set up an online help desk on his Facebook page and Twitter handle where he resolve queries related to personal finance.
Chennai based advisor D Muthukrishnan, Wise Wealth Advisors seconds Melvin’s view and says that blogging has helped him increase visibility on Twitter. “I am always active on Twitter. I share my blog posts and quotes of investment gurus on Twitter handle. In order to ensure that my tweets get visibility and retweets, I keep the headline of the blog post interesting,” he said.
Delhi-based Ankur Kapur, Plutus Capital, believes that having presence on social media like Facebook, Twitter and LinkedIn has become an integral part of his marketing strategy. In particular, Ankur uses LinkedIn to grow business. He says, “LinkedIn is an effective self-branding tool. Today, if someone wants to do an online research on you; he is likely to land up to your LinkedIn page.”
Ankur has created group of professionals for doctors and NRIs on LinkedIn. In these groups, he posts blogs and articles related to personal finance needs of his target audience such as ‘why doctors need professional indemnity insurance’ and ‘abc of NRI taxation’. Ankur says that he has received a good response from both the groups and is planning to create more such groups.