UTI Mutual Fund has launched the Chatbot facility through which existing UTI MF investors can ask queries related to mutual funds and invest in both regular plans and direct plans of the fund house.
This chatbot will use Facebook Messenger platform to interact with the investors.
Last month, IDFC Mutual Fund has launched its chatbot facility called ‘Ask Bugs’ to solve mutual fund related queries of investors and help them execute transaction.
In a press release, UTI said that it would work on improving the capabilities of this platform and cater to different investor segments in future.
Leo Puri, Managing Director, UTI MF said, "We are committed to leveraging technology to make life easier for investors. Whether it is through the new website, the two new mobile apps (i.e UTI MF app and UTI Buddy app) or the UTI Chatbot, these assets come together to enable and encourage digital investments."
