Part of the campaign will focus on mutual funds, say sources
SEBI is reportedly planning to launch a series of program for investor education. Recently, Cafemutual reported about AMFI’s plans to launch an investor education campaign. According to industry sources, a few advertisements in the campaign will focus on mutual funds.
AMFI plans to spend Rs10 crore for investor education while SEBI plans to utilize the unclaimed divided corpus which has been growing over the years for the campaign. According to market sources, SEBI plans to spend more than Rs. 25 crore on its campaign.
The regulator plans to launch television/ newspaper advertisements, booklets, posters, education seminars films and radio spots in various languages in the next two to three months.
Currently, SEBI is busy selecting the creative for advertisements. Besides investor education, the market watchdog is also planning to offer financial education programs to school children.
