One day, we will be out of this lockdown. But we may see a different world altogether.
One key change that we should expect is declining relevance of physical interaction. In fact, clients may insist on using digital tools for communication.
In this article, we will discuss how to develop effective communication through 4Cs – creative, crisp, convenient and compassionate to master the art of communication in digital world.
Let’s look at them one by one.
Creative: Over the last two months, people have seen more forwards than they would had seen in their entire lifetime. Therefore, just a copy paste of communication will not work now. I have seen many MFDs broadcasting similar messages on their social media handles. People have had enough of forwards and have stopped taking them seriously.
MFDs have to come out with original ideas that offer solutions. For instance, instead of putting tables and charts on social media or investment quotes, post how your clients have benefited from your advice and achieved financial goals.
Crisp: Avoid over communication. Crisp messages at regular intervals with a tagline, for example-Wednesday Wisdom, Money ki baat and Friday Freedom have chances of better recall. Remember to keep your communication simple with concepts and ideas being presented in a jargon-free way. Also, don’t go overboard on investments, instead, try posting contents on topics that could interest people.
Ati ka bhala na barasna, ati ki bhali na dhoop
Ati ka bhala na bolna, ati ki bhali na chup
Convenient: While you use different means like email, WhatsApp and so on to communicate with clients and prospects, you need a website which virtually speaks to people on your behalf.
Many investors look for MFDs on Google, Remember that your website is a virtual calling card that lets your clients know what you do and where you are located.
In fact, it can promote you, give your visitors a more holistic view of your practice. You should put FAQ sort of document on your website to guide investors on what do you and how they will benefit if they work with you.
Compassionate: It is time to contact all clients and address their concerns related to investments. In fact, this is the time to exercise all those lessons of empathy you learned during good times. In my view, giving a solution for enhancing liquidity can get you more respect but for that your words matter a lot.
Aisi baani boliye, mann ka aapa khoy
Aauran ko seetal kare, aaphun seetal hoy
Vinayak Sapre is author, trainer and financial coach. The views expressed in this article are solely of the author and do not necessarily reflect the views of Cafemutual.
