An analysis of Google trends on search queries for fund houses for the past one year shows that netizens search for HDFC, ICICI Prudential and Reliance the most. These fund houses have the highest number of queries on mutual funds on Google as on July 15.
Cafemutual has been tracking this trend for the past 20 days. The results could marginally change depending on keywords. However, we found that HDFC, ICICI Prudential and Reliance have consistently maintained the top positions on all queries related to fund houses. One reason for this could be that these are large fund houses and hence have a large customer base who log on to their websites either to transact or view portfolios.
HDFC and ICICI Prudential have the highest number of Google searches. In fact, both scored 100 on a scale of 100 in a few fund house related keywords. This was followed by Reliance, SBI, Franklin Templeton DSP BlackRock, UTI and Birla Sun Life. Other fund houses searched were IDFC, Axis and Sundaram.
Among the fund houses that were seen to be witnessing rising trends on Google search during the past one year people were Axis MF and Motilal Oswal MF.
AMFI data shows that the top three fund houses account for close to 38% of industry’s AUM and top ten fund houses have 80% share in the overall AUM as on June 2015. This is what is broadly being reflected in Google trends too.
