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  • MF News PSU banks gaining traction in MF distribution

    PSU banks gaining traction in MF distribution

    These banks have witnessed a healthy growth of 21% in their MF assets under advisory in FY15-16.
    Team Cafemutual Jul 4, 2016

    The assets under advisory (AUA) of public sector undertaking (PSU) banks are growing steadily. The combined MF AUA of seven PSU banks, who are the sponsors of their respective fund houses, has increased from Rs. 16,827 crore in FY 2014-15 to Rs. 20,363 crore in FY 2015-16, shows AMFI data.

    While India’s largest lender State Bank of India has witnessed a growth of 27% in its MF AUA, Canara Bank has recorded a massive growth of 70% in MF AUA.

    Experts attribute this growth to increasing number of SIPs being channelized by them. Typically, PSU banks sell retail products like equity and gold funds through SIP route. Also, a few PSU banks have formed wealth management teams who advise on sophisticated products like capital protection funds, asset allocation funds and debt funds.

     

    Assets under advisory of PSU Banks

    PSU banks

    Assets under advisory in FY 2015-16

    Assets under advisory in FY 2014-15

    Change

    State Bank of India

    12992

    10231

    27%

    Canara Bank

    1709

    1006

    70%

    Union Bank of India

    1061

    1528

    -31%

    IDBI Bank Ltd

    2313

    2031

    14%

    Bank of India

    808

    599

    35%

    Bank Of Baroda

    869

    931

    -7%

    Punjab National Bank

    614

    500

    23%

    Total

    20366

    16826

    21%

    Source: AMFI. Rs. cr.
     

    While their MF assets have increased, the commissions earned by a majority of PSU banks through mutual funds has dropped. AMFI data shows that seven public sector banks earned Rs.102 crore from mutual fund distribution in 2015-16 compared to Rs.111 crore in FY 2014-15, a decline of 8%.

    Experts attribute this decline in commissions to the 1% upfront commission cap introduced by AMFI from April 2015.

    Public sector behemoth— SBI Bank which is the largest MF distributor in the PSU banks space saw its revenues from mutual fund distribution drop by Rs.7 crore to Rs. 62 crore in FY15-16. IDBI Bank too saw its commission earnings drop by Rs. 2 crore to from Rs. 12 crore in FY14-15 to Rs. 10 crore in FY15-16.

    However, a few PSU banks like Canara bank and Union Bank of India have witnessed a marginal growth in their commission income due to increased volumes.

    Commission earned by PSU banks

    PSU banks

    Commission earned in FY 2015-16

    Commission earned in FY 2014-15

    Change

    State Bank of India

    62

    69

    -10%

    Canara Bank

    11

    10

    8%

    Union Bank of India

    6

    5

    24%

    IDBI Bank Ltd

    10

    12

    -14%

    Bank of India

    5

    7

    -29%

    Bank Of Baroda

    4

    4

    -2%

    Punjab National Bank

    3

    4

    -14%

    Total

    102

    111

    -8%

    Source:AMFI

    Compared to private banks that are more active in MF distribution in metros, PSU banks bring an extensive reach in semi-urban and rural areas to AMCs. Most fund officials feel that PSU banks have huge potential  and can deliver huge numbers in times to come. Additionally, customers trust PSU banks.

    AMCs have to provide a lot of handholding and support to PSU banks initially as these banks often are not fully equipped to market MF schemes. AMCs provide training to the relationship managers of the banks they have tied-up with.

    Earlier, in its long term policy for mutual funds, SEBI had asked fund houses to leverage the huge network of public sector banks to reach out to hinterland.

     

     

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    1 Comment
    Pankaj Thakare · 7 years ago `
    Data shows their is huge opportunity for the IFA community. Also in addition, if you can share AUM in % AMC wise sold by Bank. It might clear that mostly banks are selling own fund house product based on brokerage rather investor's need.
    In Commission earned by Banks data - both of the column heading is wrongly same i.e. Commission earned in F Y 2015-16 instead one column should be F Y 2014-15.
    Last updated 8 years ago
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