AMFI and Times Network have jointly launched a new IAP campaign titled ‘Jan Nivesh’.
Jan Nivesh campaign aims to educate and encourage people to change their financial habits by investing regularly in mutual funds. The campaign will urge citizens to take a pledge to invest one day’s income in mutual funds every month.
A Balasubramanian, Chairman, AMFI & CEO, Aditya Birla Capital MF and MK Anand, MD & CEO, Times Network unveiled the logo of Jan Nivesh.
A panel discussion on financial inclusion for the entire nation followed this. Stalwarts from the mutual fund industry including Balasubramanian, Nimesh Shah, MD and CEO, ICICI Prudential MF, Sundeep Sikka, Executive Director & Chief Executive Officer, Reliance Nippon Life MF, Anuradha Rao, MD and CEO, SBI MF, Nilesh Shah, MD, Kotak Mahindra MF, Leo Puri, MD, UTI MF and Kailash Kulkarni, CEO, L&T MF have participated in this discussion. Nikunj Dalmia, Editor, ET NOW moderated this session.
In his keynote address, Balasubramanian said that the mutual fund industry has close to 7 crore folios with 2 crore unique PANs as on February 2018. The folio count has increased by a CAGR of 40% over the last three years.
Talking about Jan Nivesh campaign, Balasubramanian said, “There is a clear case of under-penetration of mutual funds among the households in India. With Jan Nivesh, we aim to reach out to every nook and corner of the country and educate them on the benefits of regular investing in mutual funds.”
