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  • MF News ‘Ban on upfront commission will benefit large fund houses’

    ‘Ban on upfront commission will benefit large fund houses’

    A Citi India report on the key takeaways based on its meeting with HDFC AMC suggests that TER rationalization would have moderate impact on most equity fund
    Nishant Patnaik Sep 25, 2018

    A Citi India says a key takeaway based on its meeting with HDFC AMC is that the fund house expects that TER rationalization would have moderate impact on most of its equity schemes and minimal impact on its debt funds.

    Overall, the blended TER reduction due to the new SEBI norms would be 0.24% on equity funds, which the fund house is likely to pass on to distributors to a large extent. The fund house is likely to absorb up to 0.10% on one of its largest scheme, HDFC Balanced Advantage Fund having AUM of Rs.38,500 crore as the TER impact in this scheme would be 0.35%.

    However, the good news for distributors is that the fund house is likely to absorb some cost impact on the incremental inflows. “For new inflows that come in, HDFC MF will have to absorb some cost impact. The extent (whether it is 50:50 or 60:40) will be determined in due course based on how the competition pans out,” said the Citi report.

    Also, there will be minimal impact of TER rationalisation on debt funds, expects the fund house.

    Here are other key takeaways of the Citi report based on its meeting with HDFC AMC

    • Ban on upfront commission will improve the working capital of the fund house
    • Further, if SEBI put a cap on promotional expenses, the fund house would be able to reduce its spending on marketing activities.
    • Abolition of upfront commissions and the move to a complete trail model should improve the quality of flows, lead to lower churn among investors and benefit the larger fund houses.

    Last week, research reports from brokerage houses on the impact of rationalization of TER suggest that AMCs would pass on the impact of TER cut to their distributors. While CLSA says that AMCs would pass on majority of this reduction to distributors, Citi report on AMCs said that fund houses could cushion lower TER impact by passing it to distributors and by lowering their promotional expenses.

    Also, a few AMCs to whom Cafemutual spoke to signalled that they will have to pass on this reduction to distributors to sustain this business.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    12 Comments
    Pronay Kt Chakraborty · 5 years ago `
    All trail model for all distributor would have a great impact on mf market. I think TER rationalization would have a great threat on direct investment model.
    The expense ratio between the direct & through distributor would be narrowed. So the the distributor who are working hard presently with all trail model will increase their AUM & at the same time do better for their clients also
    Sanjay · 5 years ago `
    The growth of mutual fund industry is dependent on
    The fund performance and
    Fair and reasonable distributor commission,
    imagine a situation where the mutual fund industry is very aggressive on direct plans. Just a few days ago, DSP MUTUAL FUND had to sell top rating commercial paper of DHFL in their scheme DSP CREDIT RISK FUND at a discount. In future these direct investors would get a news of a particular scheme is in problem, they will all exit without losing a minute, in that case to meet redemption requirements, scheme will sell more and more papers at discount. Thus will surely bring a bad name to fund house and mutual fund would have different set of problems

    This is my vision if the industry goes direct aggressively and is unfair to distributors.
    Kalyan Prasad · 5 years ago `
    Every industry/business calculate their BEP (BREAK EVEN POINT) and is same as escape velocity (free from gravitational force) and it takes some time/years to get it.
    In case of mutual funds industry, has got its BEP and now they don't need of IFA. Till date they used IFA for mutual funds awareness among people and they observe that people are aware and rest awareness will come from
    Shailesh · 5 years ago
    "SIP ??? ???? ???" is the best example of that policy. ?????? ?? ????? ?????
    Reply
    Kalyan Prasad · 5 years ago `
    Sorry for incomplete sent

    Now mutual funds industry feels that investors are aware, they can invest direct with help of internet and you tube's views and videos. And so, they are promoting direct investment.
    Prashant · 5 years ago `
    That is why this rule has come so that large AMCs has to be benefitted and maximisation of profits. Also direct plan is also benefitting AMCs only and that is the sole reason for it's existence and aggressive promotion.
    Shailesh · 5 years ago `
    According to my thinking small distributors will also be in benefit because they will not face any pass back competition and also will not face sudden fall in income due to claw back of upfront so the can plan very properly their business.
    Atul · 5 years ago `
    The move towards Direct plan is in full force. I was just going through a commercial by AMFI, wherein a friend is suggesting another one to go for Direct plan for investments in Mutual Funds.
    The question arrieses here is why then AMFI charges distributor for granting ARN why does a distributor has to spend/undergo CPE/Exam when his chances of earning is minimising.
    In which industry, does the producer publishes its payment structure to everyone?
    Anand · 5 years ago
    Exactly. AMFI's this ad is very much against the IFAs. We had worked hard day and night to promote Mutual Fund among the general public who had no idea about MF. Now the AMCs and AMFI are going against us. There is no such organisation who fight for the rights of the Distributors. Gradually SEBI is trying to remove the Distributors from this field. 1st they abolished enttry load, then introduced Direct Code system and now abolishing Upfront Commission. There is no regulatory changes in terms of commission for Insurance Agents. Only the Distributor's commission is big issue for SEBI.
    RANJAN · 5 years ago
    SEBI failed to do in depth analysis in regard to abolition of Upfront commission. SEBI is only worried about MF investor. Why SEBI failed to assess the big bust happened in ILFS. WHY SEBI failed to follow the irresponsible work process of credit rating agencies. SEBI should implement the rule as all NBFCs should compulsorily get rating and review of rating should be done every 6 months. Public fund should not be used for any of the subsidiaries of the main company
    Reply
    Srinivas · 5 years ago `
    looking at the ads in television, it’s clear Amfi wants promote only Direct plans.

    Indian markets are not so safe and easy to understand for a new investor or even old investors

    Looking at the current volatility in the markets already people are loosing hopes on the markets.

    It’s the distributor/Ifa, who gives confidence to the client and will make them stay invested for long term, not the Direct plans/amfi/SEBI/AMC

    if Amfi/SEBI want to promote only direct plans let them come out and assure, if a client is investing through direct plans then AMFI/SEBI will safeguard clients investment and clients investment will never go Negative.

    Ban on upfront - somebody tell me how can a new IFA survive with upfront, this move will discourage new IFA’s taking up this as a career.

    SEBI should surely think on the above matters.

    Govt appointed regulators should behave more responsibly.

    One news by SEBI - look at what has happen to the Amc stocks

    One news by RBI - look at the impact on yes bank.

    how much wealth is lost... stop creating panic in the financial Markets....
    NITIN SINGHAL · 5 years ago `
    Please start your Mobile App, as this is very much needed in today's context of digitization and on reach at every where in a very simplified manner.
    Thanks & Regards,
    Nitin Singhal
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