CAMS has launched ‘edge360’, a platform designed to help mutual fund advisors manage their day-to-day operations.
In a press release, CAMS said that the platform aims to address the need-gaps of distributors in terms of data, eliminate the need for multiple utilities to manage their business operations and bring a new level of digital ease for investor services.
By using this platform, advisors will have faster access to transaction status at every step with the ‘Live Status Tracker of transactions’. Advisors can also generate investor statements, do seamless transaction initiation and monitor their brokerage revenue using multiple parameters.
Speaking on the launch of edge360, Anuj Kumar, President and CEO, CAMS said, “We are committed to delivering convenient and user friendly services by leveraging technology. ‘edge360’ is our endeavour to bring operational ease and efficiency to operations of intermediaries. This next generation platform offers on-demand, accurate information and unique features such as one-click data entry, end-to-end paperless KYC with built-in digital investor consent to help enhance productivity”.
“Distributors can leverage the smart modules of edge360 for better business visibility, sales planning and campaign management to augment their business growth,” he added.
The platform will assist distributors to provide anytime, anywhere service using the integrated communication engine to deliver a variety of statements and alerts. The platform is open for IFAs and RIAs empaneled with any of the 16 mutual funds serviced by CAMS.
