At a time when the narrative around SIPs is largely confined to long-term investment in equity schemes, Aditya Birla Sun Life MF has come up with a comprehensive take on SIPs. In a recently released TV commercial (TVC), the fund house has emphasized ‘Asset Allocation with SIP’.
The one-minute TVC starts with the lead character George conveying his expectations from his SIP investment. His wish list includes long-term goals such as buying a farmhouse and short-term goals such as going for a holiday and having a bigger car. The problem is George has one SIP for both his short-term and long-term goals.
In this video, the narrative around MF investment goes beyond just the need to start a SIP. In a simple manner, the video explains actual principles of MF investments such as the need to have a MF portfolio and asset allocation.
For instance, the video uses the analogy of a suitcase to explain the concept of asset allocation through SIPs. It shows that just as we pack clothes in a suitcase to suit different needs, our portfolio too needs to be created basis our goals and the time horizon for meeting them. The video further explains that an investor’s MF portfolio should consist of debt funds for short-term goals and equity funds for long-term goals.
This is the second video of Aditya Birla Sun Life MF’s investor education campaign. The campaign has taken an integrated approach by leveraging multiple communication platforms.
To sum it, the video sets the right tone towards investor education. It also makes people aware about how can they maximize benefits from their investments in mutual funds. More importantly, all this education comes in an engaging manner in the language that the masses can understand.
Watch the second commercial and use it to educate potential clients. Here is the link: Click here
In case you have missed the first TVC, here is the link: Click here
