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  • MF News Not downplaying distributors’ role but industry needs to increase direct participation: SEBI member

    Not downplaying distributors’ role but industry needs to increase direct participation: SEBI member

    SEBI member urges distributors to do a “more responsible sales job” at an industry event.
    Sridhar Kumar Sahu Feb 28, 2020

    At an industry event today, SEBI member has urged the industry to increase investor participation via direct plans by leveraging technology. Speaking at CII MF Summit 2020 in Mumbai, G Mahalingam, Whole-Time Member, SEBI said, “While I am not trying to downplay the role of distributors, technology has to play a very important role and bring in more of direct participation.”

    He added that the recent regulation wherein the regulator directed stock exchange platforms like BSE Star MF and NSE NMF II to offer direct plans to investors would help in increase participation in direct plans. So far, exchange platforms used to offer direct plans only to those investing through RIAs.

    Liquidity management

    Talking about the recent regulations on liquidity management in debt funds, Mahalingam urged the industry to create considerable liquidity buffer.

    "What SEBI has brought in now is kind off compulsory liquidity buffer which overnight funds and liquid funds need to hold. Now, this is a regulatory nudge. However, what I wish is that the industry itself operates on a cycle, which gauges the liquidity demands in a stress scenario and is able to build up the liquidity buffer," Mahalingam said.

    He added that while this is going to squeeze the cost, over time, volumes would increase for the industry. In fact, SEBI envisages that the industry is going to be a volume based industry rather than a margin-based one.

    Further, he highlighted the long-term vision of the regulator. “Regulation does add cost but focus of the regulator is not on the next year or even the next 5 years but next 10 or 20 years. While the cost of regulation may appear substantial now, over time, these costs could even out and the industry could absorb these costs to function well,” he said.

    Credit risk fund

    Commenting on the recent credit events, the SEBI member asked the industry to opt for a “more responsible” sales pitch.

    “The industry needs to ask itself, how we want to sell credit risk funds. Shall we sell it by saying that it would fetch you 50 bps extra return or you also tell them about the inherent credit risk. It is the responsibility of the industry and distributors to bring clarity, so that the retail investor takes a calculated move.”

    Passive fund

    Mahalingam also appealed the industry to look at the cost proposition of passive funds more carefully.  “Passive funds are yet to get a boost from the industry. Certainly, the cost proposition should be more attractive and I request the industry to look at it more carefully,” he said.   

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    21 Comments
    Bhupeshwar Giri · 4 years ago `
    ???? ???? ?????????? ???? ????????? ?? ???? ???? ?? ???????
    Bhupeshwar Giri · 4 years ago `
    SEBI will consider the entire mutual fund industry by squandering it.
    Babu · 4 years ago `
    There seems to be vested interests behind this. One side you are trying to increase tax base, jobs, gst collections. On the other side SEBI is trying to do away with small IFAs. They could have gone about this entire thing in a different way. Instead of focusing on more important issues at hand they are focusing on this.
    John · 4 years ago `
    It makes me wonder if a client really would like to save 5000 bucks on an investment of 1 cr by going direct vs having an advisor help with recos, taxes etc. SEBI defining all logic again and again. It looks like they have nothing more to do. I wonder whether they are all overpaid. Why not begin by cutting costs at home (SEBI).
    Ranjan Dutta Gupta · 4 years ago
    It is really sad that the concept of SEBI is not at all practical. Mutual fund investment is not a bank FD. or post office scheme where investors will go voluntarily and invest. Lot of factors to be explained to them before making them for investment. SEBI should learn lesson from DIRECT plan. Only corporates are preferring direct plan. Does it mean that mutual fund investment is not for retail investors?
    vijender · 4 years ago
    They (regulators) are ignoring, that penetration in industry comes through small MFD's not corporate.
    Reply
    Mangesh Rajhansa · 4 years ago `
    Bewakoof idea by SEBI......So far in our country, if u ask, have u invested in mutual fund, people says, No , I have started SIP...and if u further ask, in which scheme, they can't tell....forget about valuation, returns....such investors don't want to go through technology platforms, and can't understand what is good what is bad....sometimes genuinely they don't have time also...

    And those who are knowledgeable, anyway, they are investing through direct route only...

    Instead saying to increase direct participation, it is to be informed that Direct route is available, for those who understands the risk...Rather SEBI promotes advertising like if u invest through Distributors, you will loose .....% Why should u give commissions to agents/ distributors....In other words, SEBI / AMFI wants to getrid of individial distributor community..

    Infact I have seen atleast 50 cases where big Banks have mis sell Mutual fund schemes, Insurance policies.....and when they discuss these things, not only the valuation is minus, but mental peace also lost....

    So, SEBI, do not thrust direct plans, rather encourage distributors , you will get more business..
    Surendra Kumar Agarwal · 4 years ago `
    Direct chanel should be voluntary. There is no need to influence invedtors against the benefits of distributors.
    Jaydeep Biswas · 4 years ago `
    I think SEBI will kill the IFA's surely. They want to wipe out distributors completely from this industry.
    rAJAN cHANDRA · 4 years ago `
    Either we follow international standard or we follow nothing. Earlier told that we are introducing direct plans as per international standard, but sorry to say that we follow everything as per our benefit. In international standard direct plans are only through RIAs not by client. We need to consolidate our thinking and rethink that what we are following will take industry same place where 70 years has taken India.
    Dharmendra kumar · 4 years ago `
    First you work to add a new investor and after some time he will choose direct fund. Decreasin number of new distributor is telling the storey.
    Raj · 4 years ago `
    Does the Finance Ministry know what these jokers are upto. We need to write to the PMO. Jobs are being lost. Lesser jobs are being created by these idiots and their nonsensical decisions. All for a vested interest if a few large application based distributors. We need to file a RTI as to what are the salary of these SEBI members.
    Jaydeep biswas · 4 years ago
    Ya SEBI will be appreciated for their outstanding performance of killing distribution business.
    Reply
    Monilkumar · 4 years ago `
    SEBI IS ALWAYS AGAINST IFA..CHECK EVERY CGANGES DONE BY SEBI IN LAST FEW YEARS...IF SEBI MEMBERS ARE AGAINST IFA THAN WHY THEY CONTINUE AMFI.? IT MUST BE STOP BY SEBI IMMEDIATELY ..WHY SEBI NOT PRAMOTING IFAs??? No SEBI MEMBERS WILL TALK ON THIS POINT.
    Monilkumar · 4 years ago `
    Many changes by SEBI ,have big question mark??Why members not reducing their salaries ???It's very much doubt full behaviour..
    Prashant · 4 years ago `
    How shrewed of this guy who says while he is not downplaying our role but industry needs to promote direct plans. These two things doesn't go together at all. Both the systems are contradictory to each other. It is surprising how he can say it in one breath or one word? We should go to court against these people because nobody has a right to take away our liveihood from is as per our Constitution and they are taking it away.
    Redemption · 4 years ago `
    When you try to snatch away the piece of bread of Poor Fellows Child, their happiness, you make his father struggle hard to feed him ... Your offsring too will pay via the Redemption of Fatal Accidents, Paralysis, Addiction, Gambling & Your family will enter Into shameful acts therby your generation is finished & family values are lost in Darkness of Satanic productivity.
    Sebi MF · 4 years ago
    Well said! SEBI kee maa kee ....
    Reply
    Vikas Arora · 4 years ago `
    To much awareness of mutual fund to small investors is achieved through Amfi members as it was a personalised service offered by them which create such a big AUM in comparison to previous years. Sebi member is trying to increases the individual thinking approach in investing on the cost of passive investments which is created by the distributers based on which lots of patience is created in the Industry for the full time job holders in the finance industry in direct sebi driven business or AMCs driven businesses.
    What is the difference then if customer needs to choose a share or a fund directly he/she will enter it and exit it quickly the patience is created through distributers.
    Murari · 4 years ago `
    Trying to convince a whole lot of professionals on a thing that is totally against them is almost torturous. The IFA fraternity ( now after calling us as " IFA" thing prohibited , how to call us , we do not know ) is already wiped out. Many excellent brains have left. If does not happen like this anywhere in the world. AMCs are silent. Fund Managers make their buck anyway. If MFs are so toxic why not put a ban on it totally? It will be better. TRAI the telecom regulators made a mess of the telecom industry. All the telecom companies are at a loss. SEBI has been systematically hounding out the distributors. Not only that. The changes that came one after the other on a daily basis have driven the AMCs up the wall. Yet they keep quiet and pass the buck on to the distributors. Very very unfortunate. All the best to the AMCs. A day will come for you also . This is for sure.
    Manu · 4 years ago `
    Apparently, they could not find anyone to replace the SEBI head and gave him an extension of 6 months. Preposterous. Is this a bloody joke. Playing with small IFAs. Scoundrels.
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