Can you tell us about your recently launched Franklin Templeton Academy Online (FTAO) Platform (Mobile App + Web) for distributors?
After pioneering in classroom training programs, we launched an exclusive online learning platform for distributors in September 2019. The platform offers “Netflix style” of UI/UX and overall learner experience with mobile first as a strategy. The key feature of this platform is smart & intelligent course recommendations depending on learner(s) behaviour & knowledge levels. With the launch of our online learning platform now we have omni-channel training delivery formats through classroom sessions, webinar programs and FT Academy Online courses aimed at upskilling distributors. The platform also offers the option to enter into a private classroom (customized content) for distributors with specific needs for their teams & employees.
Can you take us through courses and training programs offered by the FT academy Online?
Franklin Templeton Academy offers a series of structured programs that touch upon different aspects of the investment advisory business. Each program is designed to provide practical insights into an area of relevance for financial advisors. We offer programs which helps in upgrading knowledge and skills across varied domains comprising practice management, soft skills, macroeconomics, financial markets and investment concepts. We have a vast repository of courses that spans from basic of mutual funds, NISM mock tests to CFA level curriculums. We have customized training programs by analyzing learning needs and have devised learning journeys/ paths for a progressive experience. The platform can cater to needs across complexity levels from very basic to highly advance programs.
Why do you think distributors should enroll for your online courses and training programs?
The academy follows strict design principles of delivering unbiased industry neutral training programs and the same holds true for this online platform. Further, we are also cognizant of the fact that distributors have differing and diverse training needs. After meticulous analysis of their business style, industry expertise and preferences, we have carefully devised courses that appeal to the individual taste as well as help address his/her business gaps. Our online programs have also been built taking in account varied learning needs and hence offer courses across a range of subjects and in multiple formats like videos, animations, podcasts, interactive pdfs etc. FTAO allows learning on the go at your convenience, on our app in fact users can download courses and view them offline, this provides improved flexibility to our learners. Our instructor led classroom and webinar trainings are delivered by experienced and knowledgeable in-house trainers who understand the pulse of audience and actively contribute to the content build backed by thorough research.
Certificate of completion is instantly generated on successfully finishing each course, which can also be shared on your LinkedIn profile at a click of a button.
How distributors can enroll for the FT Academy Online?
We have a simple one time 30 seconds registration process for ease of use. Distributors can choose to Register/Login on https://franklintempletonacademyindia.com or on the FTA app (iOS/android) using ARN/RIA code and Email id/ EUIN/Mobile number (any one) and set a 4-digit MPIN of your choice. Users can choose “Remember Me”, option wherein on the same device if users return on the FTAO platform, they will not have to re-enter their credentials, and they can login by just entering their 4-digit MPIN.
How distributors have benefited from your training programs through FT Academy and FT Academy Online (FTAO)?
FT Academy has been ranked #1 Training Academy for 2019 by distributors. Advisors have appreciated our high quality training delivery and rich repository of content and programs.
In less than 6 months since launch, we already have 3500+ registrations for FTAO, with over 4000 training programs successfully completed and around 2100 programs in progress. We also have robust 1500+ app downloads. We did an exclusive preview with around 50 IFAs during the soft launch and they have rated the content and platform as “best-in-class” online training solution for distributors in the MF industry.
Take us through the process that you follow to make your training programs more lively and engaging through FT Academy Online (FTAO).
We follow the “Adult Learning Principles” (I do it and I understand) for design to delivery of training programs and the same principle has been applied for all our online courses. We offer courses with series of byte size micro learning modules which are highly interactive and require action from the learners frequently. Each course has either a pre, post & in between chapter assessments to test knowledge levels, followed by personalized reports wherein the user can evaluate his/her progress. The learner can resume the journey exactly from where he/she had left the course last time.
Further, the home page has a “Netflix style” display of training programs with interesting sections like “Recommended for you”, “Recently Accessed”, “Most Viewed”, “Highest rated” programs which is backed by AI and Data analytics. Quiz-Learning Wizard module once undertaken by distributors will identify and give them personalized courses under ‘Recommended for you’ section.
Which are the training programs that you plan to introduce in the next three years?
We are currently providing cutting-edge programs on macroeconomics, equity & fixed income investing, financial planning, alternatives, practice management, behavioral economics, CFA & NISM modules. We plan to expand the space by launching a blend of both technical and skill based programs in the space of economics, client management, retirement planning, soft skills and entrepreneurial skills. Apart from training programs, we are building variety of assessments to test your knowledge and skills across topics and complexity levels.
Register/Login on https://franklintempletonacademyindia.com or on the FTA app (iOS/android)
