Tata MF launches second edition of its video campaign EkAurSIPHoJaaye (ESAHJ) to promote SIPs in mutual funds.
The campaign encourages investors to not just start investing but also adding more SIPs for every goal in life. Every good needs to be done again and everything that one enjoys is always brought again. However, these spends need to be spaced out, planned and invested for, said the fund house.
“Much like the approach to SIP, the company has built its trust and franchise one day, one investor, one channel partner. There is a huge sense of satisfaction and expectation that investors and partners will support and trust our brand.” said Prathit Bhobe, CEO & MD, Tata MF.
“The campaign will run for 90 days on the trot and extend into the next quarter in a new avatar. The campaign uses multiple formats to keep telling the story why every small goal and any day is a good time to get started. And if you have many a dream to fulfil, then EkAurSIPHoJaaye translated to HaveAnotherSIP,” says M.V.S.Murthy, Head-Marketing & Digital, Tata Asset Management.
The fund house expects that this campaign will encourage investors and distributors to showcase opportunities and goals that can be accomplished by SIPs.
