AMFI has asked mutual fund distributors to carry a tagline ‘AMFI registered Mutual Fund Distributor’ along with their name or company name with immediate effect.
The tagline has to be carried in a clear and legible font of at least font size 12 across all forms of communication.
AMFI said that SEBI has advised that MFDs should display their name and tagline in a clear and legible font in all forms of communication i.e. website, mobile app, printed or electronic materials, business card, sign board and so on.
Further, AMFI said that MFDs should not create an impression that they perform a role of financial advisor for which they are not registered. Instead, MFDs will have to explicitly mention that they are acting as an MFD.
On nomenclature, AMFI has issued a list of keywords that can be or cannot be used. According to this list, while you can use words like wealth and investment on standalone basis, you cannot use these words in combination like wealth manager and investment management.
Click here to see the complete list of names which are permissible and not permissible.
You can write to AMFI at contact@amfiindia.com with the proposed name if you need clarity on the name of your company.
