An indoor cricket board game has been developed to create awareness in a fun way.
ICICI Prudential Mutual Fund in association with My Financial Advisor takes an innovative initiative to spread awareness on importance of investments and financial literacy through an indoor cricket game board - Financial Premier League (FPL). The game has been developed by Amar Pandit of My Financial Advisor.
Aashish Somaiyaa, Head Retail Business of ICICI Prudential Mutual Fund, says, “As an investment management company, we try to reach out to adults through our awareness initiatives and educate them on the "why" and "how" of investing. While we continue on this mission, it is amply clear that our children need to be oriented into financial literacy at a much early age. Children rightfully expect the world from their parents, and in their own way parents try to give them their best, but do children understand and appreciate what goes into all of this? Can we prepare them better for their own parenthood? Our educational system prepares children for earning money as they grow, but having earned how does one make that money earn more money? As we see the paradigm of money change before our very eyes, we need to get children to understand the value of money as they "see" and "understand" and not just by what they read as part of their academic process.”
The duo is conducting a inter school event to be held on 22nd September among 10 schools. The group had already conducted the initial rounds for shortlisting in 40 schools. FPL game has two phases and the board has two different panels. “A 45-minute to an hour’s play of FPL can be an excellent way for children to learn life skills without the traditional classroom model. Children are going to enjoy this because they are learning without studying,” says the release.
