L&T Mutual Fund has launched its digital campaign called ‘Late Lateef 2021’ to promote early investment in ELSS.
Through the ‘Late Lateef 2021’ digital campaign, the fund house plans to reach out to a larger pool of users, including millennials, who are interested in ELSS as an instrument to save taxes and create awareness about the tax-saving tool. Millennials, who formed about 47% of new mutual fund investors in financial year 2019 (as per the latest data provided by CAMS) should use ELSS as an investment vehicle to kick-start their wealth-creation journey early in life, said the fund house.
The fund house is running this campaign on social media including YouTube, Facebook, Twitter and LinkedIn and playing audio clips on Spotify and Gaana.
