PGIM India MF has launched six animation films and a 2-minute stand-up satire film to encourage people to start saving for their retirement.
This campaign is based on the insights gained by PGIM India from its recently released ‘Retirement Readiness Survey 2020’.
The study found that retirement planning is the least important financial goal for Indians. The survey said that retirement planning rated low on people’s priorities, with children and spousal security and even fitness and lifestyle ranking higher.
In a press release, Sakshi Dalela, Head – Marketing and Communications, PGIM India Mutual Fund said, “We observed that among youth, retirement often feels so distant and old world that they don't plan for it at all. Today's lifestyle, where celebration of the individual is a powerful narrative - to live carefree, to enjoy the one life we have, to live like there is no tomorrow - could lead to trouble later because there is a tomorrow. The film tackles this dilemma head-on through the story of a character who is cheered for living worry free, until we see the pitfalls that await the character. The earlier one starts planning for retirement, the better. Which is why, this film is deliberately designed to appeal to - and awaken, in a sense - the young."
