Nippon India MF has launched a geo-targeting campaign to help potential investors connect with empaneled MF distributors near them. Geo-targeting enables the delivery of different content or advertisements to consumers based on their geographic locations.
In this case, the content is in the form of a rap song that describes the challenges, difficulties and complications in investments. And how can investors overcome these obstacles by taking the help of mutual fund distributors in their location.
The creative focusses on how investors can still reset their future in the new year even though they may have missed the bus in 2020.
The fund house said that using geo-targeting at pin code level, contact details of MFDs are displayed in the video depending upon the location at which the video is viewed. This means an investor watching the video in Mumbai’s Bandra will see contact details of MFDs in their locality and an investor in Odisha’s Bhubaneswar will see contact details of MFDs in their vicinity. This is done through an algorithm that customizes the ad for the viewers based on their location.
In a press release, Nippon India MF said that the campaign aims to address the key issues/ questions/ doubts/ comments in the minds of investors and provides a solution by way of contact details of empaneled mutual fund distributors in their vicinity so that these concerns can be addressed and the wealth creation journey is catalyzed.
Through this campaign, Nippon India MF aims to help around 5000 mutual fund distributors promote their business. The fund house said that the initiative would cover almost 2000 pin codes that cover more than 90% of the MF business in the country. This month-long campaign is expected to reach 25 million prospective investors.
