Tata Mutual Fund aligns its latest campaign with self-belief - an emotion that needs to be nourished, nurtured, and invested in.
In a press release, M.V.S. Murthy, Head - Marketing, Digital & Corp Comm., Tata Asset Management Limited said, "The commercial narrates the story of an aspiring nation, inspiring people to invest in themselves. We now have a universal plank that will resonate with all constituents - investors, corporates, and channel partners across the globe. For self-belief belongs to everyone, that's the nudge our brand attempts to give audiences.”
He also said that going further, all communications - brand, fund, partner, and employee, will echo the power of Khud Pe Vishwaas, which is the biggest ever investment one can make.
The campaign revolves around young India trying to seek escape velocity for a better station in life, and opportunities to increase well-being & wealth. Anybody with a firm resolution to dream big and work towards it represents the protagonist of the campaign.
