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  • MF News ‘Individual investors prefer distributors for MF investments’

    ‘Individual investors prefer distributors for MF investments’

    80% of the total assets held by individual investors invested through distributors as on March 2021.
    Karishma Gagwani Jun 5, 2021

    AMFI data shows that individual investors prefer distributors to invest in mutual funds. Of the total assets of Rs.17.27 lakh crore (54% of the total MF assets) of individual investors, close to 80% or Rs.14 lakh crore has come from regular plans through distributors.

    In terms of geographical spread, 26% or Rs.4.50 lakh crore of the total assets held by individual investors has come from B30 cities. Of this, distributors have market share of 85% with assets of 22% or Rs.3.80 lakh crore in such locations. Let’s us look at the table to know more about geographical spread of individual assets:

    Individual Investors

    B30 Locations

    T30 Locations

    26% (Rs.4.50 lakh crore)

    74% (Rs.12.80 lakh crore)

    Direct

    Distributors

    Direct

    Distributors

    4%

    22%

    16%

    58%

    In terms of the scheme-wise break-up, distributors have bought in 85% of individual equity assets, 73% of individual debt assets and 62% of individual liquid/money market schemes.  On the other hand, in the case of ETFs/FOFs, individuals preferred the direct mode which contributed 59% of the total assets.  

    Equity-oriented Schemes

    Debt-oriented Schemes

    B30 Locations

    T30 Locations

    B30 Locations

    T30 Locations

    27%

    73%

    22%

    78%

    Direct

    Distributors

    Direct

    Distributors

    Direct

    Distributors

    Direct

    Distributors

    3%

    24%

    12%

    61%

    3%

    19%

    24%

    54%

     

    Liquid/Money Market

    ETFs, FoFs

    B30 Locations

    T30 Locations

    B30 Locations

    T30 Locations

    19%

    81%

    16%

    84%

    Direct

    Distributors

    Direct

    Distributors

    Direct

    Distributors

    Direct

    Distributors

    5%

    14%

    33%

    48%

    11%

    5%

    48%

    36%

    Overall, individual investors were largely inclined towards equity-oriented schemes; they hold 70% in these schemes. Equity-oriented schemes include equity and balanced funds.

    As compared to March 20, individual investors’ equity assets has increased by 42% to Rs. 12.09 lakh crore in March 21. However, ETFs/FOFs have witnessed the largest jump of 121% due to low base effect. The assets in ETFs and FOFs has grown from Rs.13,000 crore to Rs. 28,000 crore in the last one year.

    Similarly, individual investors held Rs. 4.01 lakh crore of debt assets in March 2021  compared to Rs. 3.42 lakh crore in March 2020, a growth of 17%. Liquid/money market schemes also witnessed a modest annual growth of around 5.5% to reach Rs.90,000 crore in March 2021.

    Scheme Type

    Individual Investors

    (Mar 20)

    Individual Investors

    (Mar 21)

    Percentage Increase

    Equity-oriented Schemes

    851,694

    1,209,173

    41.97%

    Debt-oriented Schemes

    341,725

    401,045

    17.36%

    Liquid/Money Market

    84,335

    88,969

    5.49%

    ETFs, FoFs

    12,578

    27,781

    120.87%

    Total

    1,290,332

    1,726,968

    33.84%

     * Rs in crore

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    3 Comments
    shriram ghaisas · 3 years ago `
    excellent data supporting efforts and necessity of mf advisor professionals. cafe mutual has always been well wisher of advisor driven mf distribution. satisfying and moral boosting data and information
    ????????
    Ghanshyam Malodkar · 3 years ago `
    Cafematual provide all of us very important / very helpful information about financial sector. specially MF & Ins. sector which help me/us lot & story of success boots our moral to go head. Thanks
    Prabal Biswas · 2 years ago `
    Its the only platform where the MFDs get justice for their hard work.. Thank you so much
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