This independence day, IDFC Mutual Fund has launched a video campaign to highlight the importance of financial advisors and mutual fund distributors in the wealth creation journey of investors.
The one-and-a-half-minute-long video features six different investor profiles who have attained financial freedom with the help of individual MFDs.
Talking about the campaign, Gaurab Parija, Head – Sales & Marketing, IDFC AMC said, "This Independence Day, IDFC MF pays tribute to the distribution community who have been playing a key role in making India financially independent.”
“Just as interior designers make our home a dream home, distributor helps us reach our goals and achieve financial freedom," he added.
With #DeshkaNivesh, the campaign carries a message, which goes like this: "India k har sapne k peeche hai uski financial azadi ki takat, jisko mazboot bana rhe hain, har nivesh sathi ki salah.” (Thanks to MFDs, Indians have been becoming financially independent).
You can see the video by clicking here.