So far, only HNIs and institutional investors had access to quality post sales services. However, with the launch of MF Central, retail investors will also get high quality services, feels Madhabi Puri Buch, Whole Time Member, SEBI. She expressed this while speaking at the launch of MF Central today in Mumbai.
Investors seek convenient, seamless and simplified experiences. Quoting Steve Jobs ‘It takes a lot of hard work to make something simple’, Madhabi said that the entire industry has worked very hard to simplify investing for its 2.5 crore plus unique investors.
Madhabi said, “The industry as a whole is evolving from being product-focused to service-focused. By the end of this calendar year, we should have the luxury of seamless experience democratized for our country.”
The industry strives to create a 5-star experience for all investors through technology and streamlined processes. Interoperability amongst MF players and streamlining will simplify investing across fund houses, she said.
MFCentral is a unified platform jointly developed by KFintech and CAMS under the guidance of SEBI. The platform is envisaged to be implemented in phases with an aim to simplify execution of financial and non-financial transactions.
