“I know someone who can help you with that.” When we need a product or service, these words from friends or family are music to our ears. This is because we like doing business with someone we know. This is what a brand does. It establishes a relatable point of connection and if done well, a brand can create a lasting bond that helps protect hard-won clients from competitors.
In this context, the upcoming episode of ‘Lessons from the Masters’ will give us effective and powerful tips on brand building.
The episode will feature Hemant Rustagi, CEO, Wiseinvest who will be in conversation with KS Rao, Head - Investor Education & Distribution Development, Aditya Birla Sun Life MF. Hemant will share with us some timeless lessons from his personal experiences.
Hemant has been in the mutual fund industry for around 17 years and enjoys a stronghold in the financial markets. He also possesses expertise in identifying emerging trends and tackling changing investors’ needs.
Here’s what you can expect from the forthcoming episode:
- Benefits of building a brand for MFDs
- Cost effective ways to build brand
- Tools that MFDs can use to enhance their brand identity
- Marketing tips for MFDs
- Setting up a brand goal
‘Lessons from the Masters’, is a webinar series jointly launched by Cafemutual and Aditya Birla Sun Life Mutual Fund which hosts industry’s top MFDs/RIAs and trainers for helping MFDs/RIAs achieve new business milestones.
The episode will go live at 4.30 pm on January 21, 2022, Friday.
Click here to know more and register for this ‘must-watch’ episode.
